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A Guide to the Consumer Electronics Industry in 2024

In the fast-paced realm of consumer electronics, staying ahead means understanding the latest trends and innovations. In this edition of GBX Tech Insights, we dive into the landscape of the industry, drawing insights from the industry’s key trends of the year and the Consumer Electronics Show (CES) 2024 – an annual event where tech giants showcase their latest products and unveil groundbreaking technologies. In the following article we will cover the main trends we will be seeing this year in product innovation and the most demanded consumer electronics.


At CES 2024, the industry’s giants converged to unveil a myriad of advancements that will shape the consumer electronics landscape in the coming months. Apple’s announcement of the Vision Pro headset, the battleground of LG and Samsung over transparent televisions, and the emergence of AI-powered gadgets like the Rabbit R1 – all point towards a tech future brimming with innovation.


But CES is just the beginning. The consumer electronics industry is in the midst of transformative shifts. In 2023, post-pandemic consumer preferences, the rise of generative AI, and increased integration of the connected world and the Internet of Things (IoT) signaled a paradigm shift. As we delve into 2024, the rapid adoption of new technologies is uncovering digital accelerators, emphasizing the need for enterprise-wide transformations in the sector.



AI Takes Center Stage:

One of the standout trends for 2024 is the ascendancy of generative AI. Unlike previous years where AI was cautiously tested, 2024 marks a significant shift towards widespread adoption. From personalized user experiences to the integration of more sophisticated virtual adviser technology, AI is set to shape the industry in profound ways.



5G Revolution:

The long-anticipated 5G revolution is finally here, and it’s not just about faster internet on your smartphone. The impact of 5G and edge computing will usher in an era of “phygital” products – seamlessly blending the physical and digital worlds. This promises to elevate everyday living, unlocking value through smart products that adapt to our habits and preferences.



Interconnected Ecosystems and Super Apps:

In an era where smart devices abound, the challenge lies in creating seamless experiences. Enter super apps – the all-in-one platforms that unify control and data insights. The goal is to transcend the limitations of multiple apps, offering users a centralized hub for managing their diverse array of devices.



Changing Business Strategies:

The business landscape is evolving too. The industry is witnessing a strategic shift towards direct-to-consumer (D2C) and service-based models. From online sales channels to immersive retail experiences, these changes aim to enhance customer interaction and brand control.



Subscription Models for Wearables:

Innovation extends beyond devices to services, with the rise of subscription models for wearables. Offering exclusive content and services, this trend aims to provide continuous value to consumers, ensuring their satisfaction and loyalty.



In the evolving landscape of consumer electronics for 2024, we witness pivotal trends that mark the beginning of a technological revolution, shaping how consumers choose and interact with products. These transformative changes encompass personalized experiences, real-time insights, and innovative connected experiences that enhance interactions. A consumer-centric future unfolds with the ascent of subscription offerings and service-based models.



At GBX Technology, our commitment is to remain at the forefront of technology. We leverage the latest and most cost-effective technologies to provide our clients with top-notch electronic design and manufacturing services for their products. As your trusted technology partner, we invite you to explore our website to learn more about our services and feel free to reach out today.